Labour isn’t just fighting to win on 7^th May but is fighting for its long term survival. Greece, Spain and closer to home Scotland show what happens when social democratic parties disconnect with their core voters. Labour faces real electoral threats from insurgent parties of the Right and the Left that are targeting their base. Some people have argued that Labour should have a safety first manifesto in order to reassure target voters. This publication argues that only a radical manifesto will give the party the clear identity it needs to galvanise existing supporters and reach out to the voters we have lost since 2005.